The Truth About Using Linkedin
An entrepreneurs and business owners, our time is critical. There are certainly not enough hours in the day to get everything done that we need to.
Social media is the critical medium that helps any individual or brand get exposure and presence. You need to be on social media or you don’t really exist.
And Linkedin is one of those outlets. For B2B there’s nothing more critical than having an authentic presence on a once touted, “stuffy professional platform” like Linkedin. Why? Because Businesses and their people are on Linkedin.
Whilst Linkedin is not as widely used as Facebook for the common man or woman, it has a great library of professional men and women, business owners, key decision makers and their teams. It’s a critical tool for sales people to both find and research a prospect or brand. And let’s face it, we’re all sales people.
I conduct Linkedin training workshops that go in depth into Linkedin, but in this post I’d like to share some of the core important stuff to think about to build your brand on Linkedin.
Using the Platform.
- 10-20 Minutes per day is bullsh*t.
Just like you don’t log onto Facebook, Instagram and any other platform for 20 minutes a day, you should not expect to give less attention to a business platform. – Decide where and who your ideal customers are and the partnerships you would like to build and find them on Linkedin. - Find your message, share your voice and be consistent. – Showing up is the key. Again, if you don’t show up, you’re missing exposure.
- Who to Connect with: Connect with those you want to learn from and those you hope you can serve. Connect with companies that you can potentially collaborate with. Connect with friends and colleagues.
Start expanding the people in your circle.
You can easily:
- Find professionals you can network with.
- Find Companies you want to work with and/or for.
- Discover new friendships that can lead to great cooperative future endeavors.
- Discover individuals and companies whose problems you can solve.
Why Linkedin?
Have you google’d yourself lately? The odds are if you have, you may see your Linkedin profile. That’s because Linkedin is serving your “Profile” and we are grateful for that. But that is one of the best reasons to go on there, spruce up your profile and make it part of your social media strategy. For help and support, please reach out.
Stay tuned for more social media tips.