Defining Your Buyer Persona
If you are not sure of who your customer base is, you may find yourself struggling and frustrated. And No, your customer is not everybody. Because not everybody is interested in what you’re selling. So take some time out to develop a path to defining not only who your target prospects are but identify their why. Why are they buying from you?
Design a clear path to find where your buyers hang out, live, work and play.
Use this guide to clearly define your customer base, where you find them and what messaging you will use to gain their trust, their respect and their loyalty.
Clearly identifying your buyer persona will help to position your company in the marketplace.