Category: Strategy

Marketing strategy ideas

Marketing Kaleidoscope

Marketing is broad, it incorporates everything you do both online and offline to share your brand with the world. What is it that your company does highly impacts how you approach all of the below.  Some entrepreneurs put a lot of focus  on one aspect of their business over another.  Whatever path you or your…
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Who are your customers

Defining Your Customers

How do you define your customers? Have you identified them yet?  The biggest mistake we can do is to assume that everyone, in essence, is a customer for our products.  The fact of the matter is that although any one can be a customer or consumer of our product, it does not mean they are.…
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Finding your customers

Defining Your Buyer Persona

If you are not sure of who your customer base is, you may find yourself struggling and frustrated.  And No,  your customer is not everybody.   Because not everybody is interested in what you’re selling.   So take some time out to develop a path to defining not only who your target prospects are but…
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