Marketing Kaleidoscope
Marketing is broad, it incorporates everything you do both online and offline to share your brand with the world. What is it that your company does highly impacts how you…
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Defining Your Customers
How do you define your customers? Have you identified them yet? The biggest mistake we can do is to assume that everyone, in essence, is a customer for our products.…
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Defining Your Buyer Persona
If you are not sure of who your customer base is, you may find yourself struggling and frustrated. And No, your customer is not everybody. Because not everybody is…
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