Category: Marketing

How to SEO 101

Most people are a little confused when it comes to SEO and what it is. SEO stands for Search Engine Optimization.  Search engine optimization is what enables the search engines like Google, Yahoo, Bing, etc to find your website based on what you provide or sell and what consumers are looking for. It is their…
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Marketing strategy ideas

Marketing Kaleidoscope

Marketing is broad, it incorporates everything you do both online and offline to share your brand with the world. What is it that your company does highly impacts how you approach all of the below.  Some entrepreneurs put a lot of focus  on one aspect of their business over another.  Whatever path you or your…
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Marketing street lights

Ultimate Marketing Strategy Guide

Marketing is like a musical sound wave.  It is the transfer and flow of emotional energy between 2 entities. Ok, that may be a more sensual way of putting that, but it shows my fascination and passion for it.  Why?  Because the idea that one can be influenced in one way or another by words…
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Women Networking

Why Your Customers Shop From You

Understanding the reasons of what triggered your consumer or client to spend money with you is critical psychology for you to understand.  Or at least have someone that can provide you this feedback analysis.  But understanding the why will allow you to create campaigns and messaging that target that reasoning. Another way to look at…
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links

Handling Your Website Links

What is the most “ugh” grammar mistake in business today. Non- Working Links.  Mistyping your links into your profiles or improperly copying and pasting them. I have been to the pages of more than I count and have found non-working links.  A truly simple careless mistake.  But something that means so much.  Take the time to…
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Who are your customers

Defining Your Customers

How do you define your customers? Have you identified them yet?  The biggest mistake we can do is to assume that everyone, in essence, is a customer for our products.  The fact of the matter is that although any one can be a customer or consumer of our product, it does not mean they are.…
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Creating Content

The Top Tools for Content Creation

When it comes to creating content, we are all looking for tools to help us make the process a little less intimidating and daunting.  Creating content for your website or your company can be a fun experience if you remember one main thing;  Authentically share your personal experience. Best Tools for Writing and Editing Grammarly –…
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Social Media Editorial Calendar

Creating Your Custom Social Media Calendar

  You can’t go out there blind If you are planning on starting a business or you currently have one, you already know that having a social media plan is necessary.  Unfortunately, many people do not have one in place and have the “if you build it they will come mentality”.  The fact of the…
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Finding your customers

Defining Your Buyer Persona

If you are not sure of who your customer base is, you may find yourself struggling and frustrated.  And No,  your customer is not everybody.   Because not everybody is interested in what you’re selling.   So take some time out to develop a path to defining not only who your target prospects are but…
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What Goes Into A Blog Post?

What goes into a blog post? Most people struggle about what to write about in their blog posts. Helpful, industry-specific content that’s what: Helpful, industry-specific content Give your readers a useful takeaway, provide them value, some new industry perspective or knowledge or helpful tip. Shows you’re an industry expert.  You know you’re an industry like…
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