Blog

Marketing Agency and Strategy Consulting

Your Daily ‘BE DO’ List

  How often do you spend time thinking about all the things you need and want to do? And you hardly spend time actually Doing the things you need to do to push yourself forward.  One thing that is certain is, that nothing happens unless you take action. So start catching yourself thinking of your…
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First Impressions Cut The Deepest

  You might have heard it say, the first impression is the most important.  While I absolutely believe you can come back from a bad first impression, that is not always the case and the way you present your ‘self’ is critical in a professional environment. So these are the basics that you will need…
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Creating Content

The Top Tools for Content Creation

When it comes to creating content, we are all looking for tools to help us make the process a little less intimidating and daunting.  Creating content for your website or your company can be a fun experience if you remember one main thing;  Authentically share your personal experience. Best Tools for Writing and Editing Grammarly –…
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Social Media Editorial Calendar

Creating Your Custom Social Media Calendar

  You can’t go out there blind If you are planning on starting a business or you currently have one, you already know that having a social media plan is necessary.  Unfortunately, many people do not have one in place and have the “if you build it they will come mentality”.  The fact of the…
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Steps to a business plan

The 9 Step Business Plan

You may know these things and you may not, either way, it’s critical that you take the time to put this down on paper to create a strong and actionable business plan for your company. These are the 9 Steps you need to create a strong company framework. Step 1-  Identify Yourself Name of Business:…
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What Every Business Owner With Employees Needs to Know

I have been to countless networking events and I enjoy as well as host events.  One thing that irritates me more is when I meet someone who came with someone to the event and is a professional at their job tell me  “I’m not in sales” The idea of sales is intimidating, you may feel…
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9 Must Have Elements of Marketing Framework

Your industry will determine the order of importance these marketing elements are implemented in. Needless to say, this marketing framework will give you all the pieces to think about when you are writing your marketing plan. The importance is HOW all of these marketing facets are approached, discussed and determined if its a necessary element…
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Top 3 Plugins for SEO You Must Install Now

Ok, this list is shortened beauty of my master list but I wanted to make  these nuggets short bites that you can absorb and easily implement into your business without feeling overwhelmed. So here they are, the Top 5 Plugins I recommend you install right now. Yoast SEO Google Analytics Ahrefs

Defining Your Buyer Persona

If you are not sure of who your customer base is, you may find yourself struggling and frustrated.  And No,  your customer is not everybody.   Because not everybody is interested in what you’re selling.   So take some time out to develop a path to defining not only who your target prospects are but…
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Top 11 Items That Make Up Your Executive Summary

Business Profile Building Questionnaire Worksheet The following are a list of questions you need to ask yourself before you begin to write your business and marketing plans.  Follow this guide and speak from the heart.  After all, if it’s not something you’re passionate about, why bother investing your time.   You can’t truly win if…
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The Ultimate Business Plan Framework

Ready to start on the journey of building your ultimate business plan and finding the tools to organize and plan your company for success? Here are the basic core of elements needed within a fully thought out business plan.  To get in depth clarity on any of these elements, follow their links. Table of Contents…
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Plan Your company eagle

3 Logical Reasoning of an Executive Summary

Writing an executive summary has often been something left to do last although it is the very portion of your business plan that will be read the absolute most.  It says why your product or service will succeed in the marketplace and why it will be you and your team than can execute a successful…
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Building Strong Relationships With Your Clients

If you’re a human,  and definitely if you’re in sales or marketing or dreaming of your own business you need to have people skills. I hear many people say what’s so special about you, why does someone want to do business with you.  Well, my answer is very easy.  I level the playing field.  I…
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What Goes Into A Blog Post?

What goes into a blog post? Most people struggle about what to write about in their blog posts. Helpful, industry-specific content that’s what: Helpful, industry-specific content Give your readers a useful takeaway, provide them value, some new industry perspective or knowledge or helpful tip. Shows you’re an industry expert.  You know you’re an industry like…
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