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Marketing street lights

Ultimate Marketing Strategy Guide

Marketing is like a musical sound wave.  It is the transfer and flow of emotional energy between 2 entities. Ok, that may be a more sensual way of putting that, but it shows my fascination and passion for it.  Why?  Because the idea that one can be influenced in one way or another by words…
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writing business consulting plan

Framing The Objectives of Your Business

It starts with an idea, a vision, a passion, a mission.  It’s your desires to give back, to contribute, to help change happen or to master your own life as an entrepreneur.  When writing a business plan clearly capturing and expressing what your objective is critical in the beginning stages of establishing trust with your…
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Business Colleagues Together Teamwork Working Office

The Strength of Your Management Team

Surround yourself with those who lift you, encourage you and are aspiring to something great themselves. How awesome are the team of people around you? Because the truth is, you can’t do it on your own.  Sure, you can start a business on your own, but taking it to next level status requires the woman/man…
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kayaking habits

4 Habits You Must Master To Succeed

Master these habits to grow your business and get better at life. As professional business women there are some critical habits that you must master in order to be successful.  Some of these you may have already mastered and for some of you, you need some help. Here are some tips to shed some new…
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Wandering employee daydreaming

Best Practices on Hiring & Keeping the Best Employees

  Whether you employ one person, or fifty, choosing and hiring the right employees can be a challenge. How do you know which of the job applicants will be worth their weight in gold, and which will give you a run for your money? Well, the “secret” to hiring the right employee is to give…
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business pan template

The Complete Business Plan Template

Are you ready to write your business plan? Do you need to put your ideas down on paper in a structure? This solid outline template will ensure you cover all the important aspects your business plan will need to win over its readers. While there are many reasons to need a business plan.  This type…
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Do You Need a Business Plan?

Many first time entrepreneurs wonder why do you need a business plan and what types of businesses need a business plan and mainly how to begin the process of writing one. Well first let’s go over what exactly is a business plan.  A business plan is a blue print to the success of your organization.…
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Women Networking

Why Your Customers Shop From You

Understanding the reasons of what triggered your consumer or client to spend money with you is critical psychology for you to understand.  Or at least have someone that can provide you this feedback analysis.  But understanding the why will allow you to create campaigns and messaging that target that reasoning. Another way to look at…
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links

Handling Your Website Links

What is the most “ugh” grammar mistake in business today. Non- Working Links.  Mistyping your links into your profiles or improperly copying and pasting them. I have been to the pages of more than I count and have found non-working links.  A truly simple careless mistake.  But something that means so much.  Take the time to…
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Who are your customers

Defining Your Customers

How do you define your customers? Have you identified them yet?  The biggest mistake we can do is to assume that everyone, in essence, is a customer for our products.  The fact of the matter is that although any one can be a customer or consumer of our product, it does not mean they are.…
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Writing down tools to organization

Your Daily ‘BE DO’ List

  How often do you spend time thinking about all the things you need and want to do? And you hardly spend time actually Doing the things you need to do to push yourself forward.  One thing that is certain is, that nothing happens unless you take action. So start catching yourself thinking of your…
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Women contemplating

First Impressions Cut The Deepest

  You might have heard it say, the first impression is the most important.  While I absolutely believe you can come back from a bad first impression, that is not always the case and the way you present your ‘self’ is critical in a professional environment. So these are the basics that you will need…
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Creating Content

The Top Tools for Content Creation

When it comes to creating content, we are all looking for tools to help us make the process a little less intimidating and daunting.  Creating content for your website or your company can be a fun experience if you remember one main thing;  Authentically share your personal experience. Best Tools for Writing and Editing Grammarly –…
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Social Media Editorial Calendar

Creating Your Custom Social Media Calendar

  You can’t go out there blind If you are planning on starting a business or you currently have one, you already know that having a social media plan is necessary.  Unfortunately, many people do not have one in place and have the “if you build it they will come mentality”.  The fact of the…
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