9 Must Have Elements of Marketing Framework

Marketing Agency and Strategy Consulting

9 Must Have Elements of Marketing Framework

Your industry will determine the order of importance these marketing elements are implemented in. Needless to say, this marketing framework will give you all the pieces to think about when you are writing your marketing plan.
The importance is HOW all of these marketing facets are approached, discussed and determined if its a necessary element for your marketing strategy.
So here are the 9 essential touchpoints of a modern and professional marketing plan. Depending on your industry will determine how you vary responses. I’ll try and give the most examples to clarify what I mean later on in this training.
  1. Your Website
    1. Home Page – Lead Capture Page
    2. Determining What Pages are needed for your business – Don’t feel compelled to include the basic types of pages. Your website is as unique as you are and sometimes boring old About US pages make me want to puke.  Decide on the pages that will help to best speak to your buyer persona. What does your target market want to see in order to be pulled into making an emotional purchase?
  2. 7 Social Media Marketing Platforms You Gotta Be On
    1. Facebook
      1. Who needs to use Facebook?
      2. Image Specs
      3. Posting Schedule (See also automating tools)
      4. Post Types
        1. Promotional
        2. Informative
        3. News Worthy / Industry
        4. Lighthearted / Fun
        5. Brand Values / Mission Centered
      5. Time Lotted
        1. Schedule time for yourself to schedule posts.
        2. Schedule time for yourself to interact.
        3. Make sure you try and work within the window you task yourself to do it in.
    2. Instagram
      1. Determining if it’s right for your business and who needs to use Instagram is critical to manage and allow your schedule to focus on highest impact producing activities.
      2. Image Specs
      3. Posting Schedule (See also automating tools)
      4. Post Types
        1. Promotional
        2. Informative
        3. News Worthy / Industry
        4. Lighthearted / Fun
        5. Brand Values / Mission Centered
    3. Pinterest
      1. Who needs to use Pinterest?
      2. Image Specs
      3. Posting Schedule (See also automating tools)
      4. Post Types
        1. Promotional
        2. Informative
        3. News Worthy / Industry
        4. Lighthearted / Fun
        5. Brand Values / Mission Centered
    4. Twitter
      1. Who needs to use Twitter?
      2. Image Specs
      3. Posting Schedule (See also automating tools)
      4. Post Types
        1. Promotional
        2. Informative
        3. News Worthy / Industry
        4. Lighthearted / Fun
        5. Brand Values / Mission Centered
    5. LinkedIN
      1. Who needs to use LinkedIN?
      2. Image Specs
      3. Posting Schedule (See also automating tools)
      4. Post Types
        1. Promotional
        2. Informative
        3. News Worthy / Industry
        4. Lighthearted / Fun
        5. Brand Values / Mission Centered
    6. Tumblr
      1. Image Specs
      2. Posting Schedule (See also automating tools)
      3. Post Types
        1. Promotional
        2. Informative
        3. News Worthy / Industry
        4. Lighthearted / Fun
        5. Brand Values / Mission Centered
    7. Youtube
      1. Image Specs
      2. Posting Schedule (See also automating tools)
      3. Post Types
        1. Promotional
        2. Informative
        3. News Worthy / Industry
        4. Lighthearted / Fun
        5. Brand Values / Mission Centered
  3. Email Marketing
    1. Platforms
    2. New Customers
    3. Retargeting Emails
    4. Newsletter/ newsworthy base
    5. Lead Nurturing
  4. Offline Marketing
    1. Word of Mouth
    2. Encouraging Referrals
    3. Networking Events
    4. Collateral
      1. Flyers
      2. Business Cards
  5. Online Marketing
    1. Organic and Paid
    2. FB ads
    3. Google Adwords
    4. Backlinks
    5. Respected Leader in Field
      1. Speak at Events
      2. Be authoritative in the subject and know what you’re speaking about. Or at least be authoritative in what you do know.
  6. PR 
    1. Distribution Points
      1. Some companies to reach out to that will share your press release
    2. The Write-up
    3. Articles from others such as Entrepreneur.com
  7. Video Campaign Marketing (also under Youtube in Social Media)
  8. Analytics & Reporting
    1. Checks & Balances
    2. If you’re going to spend time, money and heart, you better be tracking your efforts.
  9. Adjusting & Improving
    1. Use Analytics to your advantage. Adjust, make changes and improve. Focus on what’s working and reduce or eliminate whats not working.